Tuesday, February 12, 2008

YouTube...On TV (YGTBKM)



So Al Gore and his friend want to put User-Generated Content into a format palatable on the television set.



You've Got To Be Kidding Me.

I mean, I like Al and all his green-ness, but I think to take a successful format such as YouTube.com and put it into a format that is financially supportable on a cable tv format just doesn't sound like a good business model.

Now, now, I'm no MBA, granted, but everyone knows that TV is corporate, and all TV is owned by just a few corporations. Their business model consists of million-dollar ads that support a whole cadre of shows, entertaining and informing. Those ads pay for actors and actress billing, writers, set crews, and every other production price in-between.

User-generated means that people create content...for free. Now, there are beginning to be exceptions. How wonderful for them. Al's Current TV is turning all the above mentioned business models on their head by paying for all the content, YouTube-like content that consist of only a few minutes of material, created by normal people like yourselves. Are the prices-paid worthwhile? Can such a thing be sustainable in the end? YouTube's success was created out of people not initially being motivated by greed or monetary-incentives. How can Current TV hope to change those incentives and create a whole TV channel of this type of material? How can it think that something that worked on the wild, wild internet can possible be just as successful...on a cable TV channel?

Ok, ok. So it has an internet-counterpart.

Big whoop. It's gonna take a bit more to convince me. In the meantime, I will continue to watch my favorites on YouTube.

1 comment:

Shyamli Rai said...

I would be interested in knowing the strategy behind this model.A research done by Accenture reveals that 47% of respondents in US desire that they are able to download videos, movies, songs and other media content on their TV and they are ready to pay a extra buck for it as well. Globally this result comes close to 54%.now this a good percentage of users that can bring good business to people like Al Gore.